About Us

Washed up hockey players that love jerseys.

Next Level Beer League Design

We make rec league hockey players look just as good as the pros.

Founded in 2024, we are based in Atlanta, Georgia with the mission of supporting the unique hockey community in the south.

Our Team

We believe in great looking jersey design at affordable prices. Because at Southern Hockey Co, we actually play in a beer league, so we know what you are looking for.

Design Philosophy

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NO GENERIC JERSEYS 

Sure, there's a time and place for simple designs, but we avoid boring, unimaginative, and templated work.

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NO OVERLY
BUSY DESIGNS

We cannot stand poorly designed jerseys that make it hard to tell if a team is light or dark.

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AN EYE FOR
THE DETAILS

We think of everything down to the smallest flourishes inside the collar or at the end of the sleeves.

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BOLD COLORS

By drawing upon a background in artistic principles, our jerseys use color in an effective and memorable way.

Our Home Rink

We call Pinckneyville Park in Norcross, GA home.

Atlanta isn't a traditional hockey market, and roller hockey isn't what you think of when you picture the sport.

But we aren't a traditional hockey jersey company, so it kind of fits! Our home rink in Gwinnett County features a thriving hockey scene.