Hockey Jerseys, T-Shirts, and More!!
Rep your team with apparel & jerseys -- all designed for beer leaguers.
BASIC ONLINE STORE - $160 $120 WITH CODE
Get Started on Your Team's Store
A custom line of merch featuring shirts, hoodies, hats, and more.
TAKE 25% OFF WITH CODE PUCK25
SOUTHERN HOCKEY COMPANY
Next Level Beer League Design
Simply put, we make your team look good.
Our dedicated team of design experts understands the power of a well-crafted visual identity. We take your hockey team's design to new heights, ensuring that every detail is carefully considered and expertly executed.
Create & Customize Your Rec League Apparel Hub
Wear your beer league team proudly with shirts, hats, hoodies, and more customizable options.
BUILD TEAM STORE
Custom Designed Jerseys That Make a Statement
Bring your team's spirit to life through a beautifully designed jersey.
START DESIGN CONSULTOur Teams
Simply put, teams that use Southern Hockey Co. look good.
ATLiens
A roller hockey team blending an out-of-this-world aesthetic with the vibrant energy of Atlanta.
Norcross Roller Hockey
Roll to victory with the official team store for Norcross Roller Hockey - your ultimate hockey gear destination.
Flying Biscuits
Our team store glides with buttery smoothness, dishing out assists like perfectly fluffy biscuits.
How It Works
The perfect way to get fresh gear for your team
1. Choose Products
Choose if you want a BASIC or PRO yearly subscription, then choose from our different shirt design styles & other specialty products.
2. Approve Designs
Our designers take the style direction and come up with custom shirt graphics that show off your rec league team's logo and colors.
3. Send to Your Team
Once the designs are approved, you're ready to roll! Send your unique team store URL to the squad so that they can purchase gear and rep the brand.
Bold jersey designs from our expert designers.
1. Initial Consult
A quick 15 minute call is all you need with our design team. We take your insights and turn them in to awesome designs.
2. Jersey Design Comps
We then present two unique concepts, allowing you to make an informed decision and choose the design that aligns with your vision.
3. Design Approval
We eagerly await your feedback and suggestions. Once the jerseys are approved, they're ready for production!
Production & Shipping
Once you have provided final design approval, we move swiftly to initiate the production phase of the custom hockey jerseys. We ensure the highest quality craftsmanship for every garment. NOTE: Our actual produced jerseys cost approximately $45 each.
Shop Team Stores
Frequently Asked Questions
The exact pricing of online store items depends on the type of shirt that you select.
Here's what to generally expect:
T-shirts: $25 range
Hats: $30 range
Hoodies/Jackets/etc: $35+ range
Overall, we strive to offer fair prices similar to what you would typically expect. We aren't going to charge you an insane $45 rate for something simple like a t-shirt.
Our shipping system makes it extremely easy for individual members of your team to place orders that ship directly to them.
When they place an order using your unique team store URL, the item is individually printed and sent to the customer. The package is sent in a lightweight sleeve, keeping down shipping costs.
We can also handle larger bulk orders, where we can offer 10 or 20% off discounts depending on how big of an order it is.
Contact Us About a Custom Bulk Order >
We have a few different weights of jersey fabric that you can choose from.
Our ROLLER optimized fabric is light and breathable (130 gram fabric)
Our ICE optimized fabric is a bit heavier for cold ice rinks (210 gram fabric)
We use pro-style collars. You can choose between collars with or without a lace-up element. We also include a clever "hangar effect" message on the inside of the collar, along with many other small custom touches & details.
Learn More >
We use pro-style collars. You can choose between collars with or without a lace-up element. We also include a clever "hangar effect" message on the inside of the collar, along with many other small custom touches & details.
Learn More >
It depends on the plan that you select.
We have a BASIC plan that costs $80/year. This includes a store with 6 different items. You get four shirts, one hat, and one other specialty item (hoodie, jacket, socks, etc).
We also have an ADVANCED plan that costs $150/year. This includes a store with 12 different items. You get seven shirts, two hats, and three specialty items (hoodie, jacket, socks, etc).
These costs pay for hosting the site online and compensate our designers for the time it takes to set up your store!
Our suggestion: split the cost among all the members of your team! If you have 8 players on your team, the basic plan is only $10 for each player.
View All Products >
Yes you do!
$2 of every purchase (excluding small items like stickers) goes back to the team.
We send you $20 after every 10 purchases. You can use that money to buy your own item of merch as a team captain or some nice beer for the team for post-game, whatever you want!
This incentivizes your team to keep buying gear and lets us give back to the hockey community.
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